I'm Liesje (pronounced "lee-sha").

I identify business opportunities and give organizations (and people) the confidence they need to experiment and embrace change. I have a special passion for sustainability strategy and work that aims to shift internal culture. Years of c-suite consulting for fortune 500 companies and fast-growing start-ups have made me a sharp storyteller and facilitator, with a hard-earned sixth sense for hidden power dynamics and undervalued business assets.

Today I lead Strategy & Innovation at Aruliden, the design and innovation studio within Material. I train talent, anchor large accounts, and set standards for collaboration and work quality. Areas of expertise include: qualitative and quantitative research and insights, category and market analysis, innovation strategy, business planning and pilot strategy, design strategy, storytelling and brand.

Prior to joining Material I was the Managing Director and Head of Strategy at Redscout. I’ve also spent time at Interbrand, frog, the Ford Foundation, and as an adjunct professor at NYU's ITP. I have a master's degree from NYU in Interactive Telecommunications and a BA from Harvard University.

Get in touch : liesje hodgson at gmail dot com.